National Stay Cool Day · April 8, 2027
Athletes from every sport and every age — schools, colleges, community organizations, and pro teams — coming together to break a world record and show the world that exertional heat stroke is one of the most preventable deaths in sport.
The Mission
National Stay Cool Day honors every athlete lost to heat stroke and protects every athlete still playing. Our nationwide campaign with our celebrity ambassador launches August 1, 2026 — and on April 8, 2027, we make history together.
Free packets for every school and every child nationwide — how to recognize, prevent, and respond to exertional heat stroke.
Ambassadors from across the country — some of the nation's finest coaches, athletes, and community leaders — standing together.
Schools, colleges, communities, and pro teams joining a single world record attempt to bring worldwide awareness to this cause.
Why We Do This
Eric Hasenyager · 1978 – 2026
Eric Hasenyager founded Ice Athletes LLC with one unshakable belief: that no athlete of any age, in any sport, should ever suffer a heat injury again. When Eric passed away suddenly in 2026 at just 48 years old, his family, friends, and the athletic community he served made a promise — his mission would not end.
National Stay Cool Day is that promise kept. It honors all those who have been lost to heat stroke, and it protects everyone still on the field, the court, the track, and the ice.Visit IceAthletes.com
Our Ambassadors
Coaches, athletes, and community leaders from across the country share why they've joined the movement.
Ambassador videos are coming soon. Check back after our campaign launch on August 1, 2026.
Record a short video telling us why Stay Cool Day is important to you, upload it to YouTube or Vimeo (unlisted is fine), and send us the link.
Free Downloads
Everything your school, college, team, or community organization needs to host Stay Cool Day and join the world record attempt.
Packets are being prepared now. Add them in your WordPress dashboard under Packets → Add New Packet.
The Movement Is Growing
Every pin is a school, college, team, or community that has pledged to take part on April 8, 2027.
Want your organization on this map? Get involved below — we'll add you when you're confirmed.
News & Updates
July 15, 2026
We carry this torch in memory of those we’ve lost to exertional heat stroke, reminding us that no game, practice, or trophy is ever worth risking…
July 15, 2026
Introduction When an athlete collapses from exertional heat stroke (EHS), the clock immediately starts ticking. In sports medicine, we refer to this critical window as the…
July 15, 2026
Did you know that humidity can sometimes be even more dangerous than dry heat? On National Stay Cool Day, we’re shining a light on youth sports…
Join Us
If your community, school, or organization would like to get involved — or learn how you can be part of the world record attempt — reach out. We'll send you everything you need.
